VERIZON WIRELESS
Role
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Art Director: Print
Period
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2008-2012
Platform
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Print, Email, Direct Mail, Billboard
Lift
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Customer Print Buyback, Loyalty
The Rundown
At one point in this site, I took a moment to apologize for being responsible for most-likely being the person who designed direct mail from Verizon Wireless that probably wound up in your mailbox. I have to apologize yet again because I have an equally-dubious design history with Verizon Wireless. For nearly two years of my life in Los Angeles, I lived in a Verizon-colored world of “Can you hear me now?” Everywhere I looked, I saw the face of Verizon spokesperson Paul Marcarelli as I placed him in direct mail campaigns and billboards throughout the Pacific market. He served as the glue of the campaign
as Verizon requested assets advertising everything from service provider contract buyouts, phone and accessory upgrades to an adorable child phone to have both voice and GPS positioning on a child. With the LA advertising market being very close-knit, I had built a reputation for understanding the Verizon brand and executing facets of their campaign. My relationship reached the point that I was requested by Verizon AEs to lead design legs of the campaign as I was contract designing with two of their advertising agencies—Campbell-Mithun and Rauxa Direct.
The Charge
- Ensured resources are allocated according to project needs
- Approached situations and individuals with honesty, integrity and humility
- Demonstrated to clients that an understanding of their marketing challenges and was responsive to their strategic needs in proposing creative solutions
- Lead design direction by providing subordinate creatives key assets for each leg of the campaign build (print and digital color breakdowns, templated breakdowns for ratio/sizes, imagery selection and definition of photographic color treatment and adjustments)
The Team
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The Migo (LG VX1000) was a small, specialized CDMA phone designed for kids primarily meant to be used for emergencies or in a very limited capacity so that kids can call guardians at home or work. It also had vibration and polyphonic ringtones, as well as speakerphone and GPS. The phone could call five pre-programmable numbers with one of which set to directly dial 911.
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The Motorola RAZR V3m was equipped with Verizon Wireless’ V CAST multimedia service and Verizon’s Music on Demand. The surprisingly slim Motorola RAZR V3c balanced its productivity tools with a 1.3 megapixel digital camera, video record and playback and speech recognition capability. The RAZR V3m’s design took the standard clamshell form factor to the next level with an impressive, fully-anodized aluminum construction.
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The feature-packed LG V VX-9800 sported a dual-face clamshell design that opened to reveal a QWERTY keyboard and large QVGA+ display. Key features included Bluetooth, EV-DO high-speed data, streaming video, a 1.3 megapixel camera with QVGA video capture, miniSD memory card slot, MP3 player, stereo speakers, business-card scanner, and speaker-independent voice control.
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The Migo (LG VX1000) was a small, specialized CDMA phone designed for kids primarily meant to be used for emergencies or in a very limited capacity so that kids can call guardians at home or work. It also had vibration and polyphonic ringtones, as well as speakerphone and GPS. The phone could call five pre-programmable numbers with one of which set to directly dial 911.
