AIR FRANCE
Role
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ACD: Digital, Web and Social Media
Period
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2020-2021
Platform
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Print, Digital, Video
Lift
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360 Digital
AIRFRANCE, is the flag carrier of France headquartered in Tremblay-en-France. It is a subsidiary of the Air France–KLM Group and a founding member of the SkyTeam global airline alliance.
The Rundown
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A point of new business, my team was tapped to created an overall global brnad refresh that both looked ot the future and simultaneously echoed the great triumphs of the past, harkening back to the 1974 expansion to full-global service. Along with Anthony Lowe after weeks of research and strategy collaboration to lock down a
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look-and-feel that drew from campaigns decades before, but using newer design ratios seen in the past ten years, we created the ratio and campaign from digital (social, kiosk, app–full digital bredth) to multiple video cross-deployment applications of a video campaign that cohesively shared this “banded” gestault.
The Charge
- Reviewed others feedback to develop self-awareness, strengths and address development areas
- Built relationships quickly with others and engaged personally with peers and clients
- Collaborated with stakeholders and embraced an inclusive-based environment
- Designed comps, storyboards, initial graphic concepts, and final deliverables
- Developed and evaluated creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management
