VASCEPA

The Brief

Vascepa.com was built with the intention of utilizing a set of stylized gradients to maintain a consistent look/feel across the site depending on the medication topic. With the website built in Sketch App, there was a well-organized global library but the main issue was working with the created SVG gradient files that generated file sizes larger than manageable online. Needling into the library and individual SVG files, I recreated each gradient within Sketch App though they were created using Adobe Illustrator gradient mesh.

Beyond this, I opened the code to each SVG and stripped away any excess coding that greatly decreased the file size and overall structure to avoid using PNG assets. With these changes, all other copy and content changes were easily made and files shared more-readily due to file compression, file layer organization and redundant asset gathering.

Scheduled and directed on-site, in-city and remote/travel video and photo shoots for both product and video campaign
Ensured resources are allocated according to project needs
Approached situations and individuals with honesty, integrity and humility
Demonstrated to clients that an understanding of their marketing challenges and was responsive to their strategic needs in proposing creative solutions
Lead design direction by providing subordinate creatives key assets for each leg of the campaign build (web and digital color breakdowns, templated breakdowns for ratio/sizes, imagery selection and definition of photographic color treatment and adjustments)