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TOUJEO

Client
  • Creative Lead: Animation, Senior Art Director
Period
  • 2021-2022
Platform
  • HTML5 Banner Animation, Social, Video
Lift
  • Social Monetization and Patient Education

The Brief

Toujeo is a long-acting modified form of medical insulin injected just under the skin, used in the management of type I and type II diabetes. Benefits generally begin an hour after use.

The Charge
  • Proactively raised issues to improve effective team working and collaboration
  • Communicated ideas and direction confidently in a clear, concise and articulate manner
  • Capable of constructively challenging the status-quo and took risks to challenge internal and external perspectives
  • Lead design direction by providing subordinate creatives key assets for each leg of the campaign build (digital color breakdowns, templated breakdowns for motion/ratio/sizes, imagery selection and definition of photographic color treatment and adjustments)
  • Animated assets using Adobe Illustrator and  Adobe After Effects
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