THOMPSON REUTERS
Role
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Creative Lead: Animation, Senior Art Director
Period
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2019-2021
Platform
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HTML5 Banner Animation, Social
Lift
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Social Monetization
Thomson Reuters Corporation is a Canadian multinational information conglomerate. Whilst at Havas Hudson and Canal, a weekly ad buy came in from Thomson Reuters for placement in Eater Magazine and Car and Driver. The ask was to use their current print campaign assets to created animated HTML5 baners that were capable of tagging their monetiztion through the use of embedded clicktags. During the 10 hours in which I had to hammer these out, I brought the raster into vector format, animated the assets and built slick transitions between each slate. Tracking ROI by the Havas account managers actually shocked them and the client as the response was out of the targeted demographic as tracked due to the on-screen engagement.
The Rundown
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Designed and animated a set of 9:16 and 300x500 vertical HTML5 banners (seen left as video as this platform does not permit HTML5 encoding of .zip assets)
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Directly embedded clicktags for keyhole monetization across CMS systems as well as coding the package to also cooperate with Google FTP systems.
The Charge
- Mentored and trained team members, wrote performance reviews, and allocated work
- Championed curiosity and open mindset towards new ways of doing things
- Ensured that creative presentations to the client met the highest professional standards
- Brainstormed and developed campaigns while working with clients on multiple projects at once
