Jaguar Automotive

SENIOR DESIGNER: LIFESTYLE + AUTOMOTIVE+ 2010

The Brief: I was with a creative team with Young & Rubicam, Los Angeles, in the role of Senior Designer made up of other designers, copywriters and art directors, working on a wide range of clients in the travel, media, hospitality with my assignment being the Jaguar U.S. in-market brand refresh. Collaboration was a must and an open mind is key.

  • Designed a variety of materials including but not limited to print, digital, video, collateral, websites for Jaguar and Land Rover.
  • Created on-strategy concepts and executions based on the creative briefs
  • Collaborated and brainstormed with fellow creatives and account teams
  • Worked with project manager on a daily basis to keep projects prioritized
  • Attended client calls and meetings as required
  • Prepared final files for production
  • Helped to identify best resources for creative production, e.g., online content, photography, talent, etc.
  • Reviewed proofs and seeing projects through final production

Market: TBA
Objective: TBA
Result: TBA
Dimensions: TBA
Software: TBA

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