DirecTV

DTV_ATT_Sm

ART DIRECTOR: PRINT + DIGITAL + ENTERTAINMENT + 2009

The Brief: Having worked in direct mail for agencies like Rauxa Direct and Campbell-Mithun during my years in Los Angeles, there was a period where these agencies ran low on projects during the quieter summer period. Unexpectedly, I began to get emails from both agencies asking if I could take work remotely as their client, DirecTV had an overflow of work based on a new campaign to recover previous clientele during the period of OTA/OTV wars between Dish TV, streaming services and DirecTV. I was not only cleared to take the overflow as the jobs were not large enough for the agencies, but referred because of my prior work for them.

Each region had a slightly-different design aesthetic for their direct mail campaign, but there was the consistent messaging across all media. Shortly thereafter, I was asked to work within the DirecTV headquarters to fulfill both print and digital asset requests. From direct mail to brochures to billboards, I was partially responsible for your seeing DirecTV marketing almost everywhere you looked. Within a year, I was requested outside of the Pacific DirecTV market by the Chicago and New York markets implementing their versions of the campaign.

  • Conceptualized, developed and executed marketing campaigns with innovative POV and flawless technical execution in graphic design, retouching, and digital graphics
  • Designed and animate partner presentations and one-sheets
  • Created custom graphics, illustrations, logos, infographics, animations and videos for use in direct mail, internal presentations and OOH
  • Designed email marketing communications, including newsletters and e-blasts
  • Executed all materials in accordance with DirecTV’s brand guidelines
  • Reported to Senior Marketing Directors and Vice President of National Creative
  • Collaborated with Social Media Marketing Team to develop long-term creative strategy across national and local marketing

Market: TBA
Objective: TBA
Result: TBA
Dimensions: TBA
Software: TBA

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