DirecTV - ETHAN GABRIEL HUNT

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ART DIRECTOR: PRINT + DIGITAL + ENTERTAINMENT + 2009

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” gap=”15″][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text css_animation=”none” el_class=”ethanp”]The Brief: Having worked in direct mail for agencies like Rauxa Direct and Campbell-Mithun during my years in Los Angeles, there was a period where these agencies ran low on projects during the quieter summer period. Unexpectedly, I began to get emails from both agencies asking if I could take work remotely as their client, DirecTV had an overflow of work based on a new campaign to recover previous clientele during the period of OTA/OTV wars between Dish TV, streaming services and DirecTV. I was not only cleared to take the overflow as the jobs were not large enough for the agencies, but referred because of my prior work for them.

Each region had a slightly-different design aesthetic for their direct mail campaign, but there was the consistent messaging across all media. Shortly thereafter, I was asked to work within the DirecTV headquarters to fulfill both print and digital asset requests. From direct mail to brochures to billboards, I was partially responsible for your seeing DirecTV marketing almost everywhere you looked. Within a year, I was requested outside of the Pacific DirecTV market by the Chicago and New York markets implementing their versions of the campaign.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” gap=”15″][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text css_animation=”fadeInDown”]

Conceptualized, developed and executed marketing campaigns with innovative POV and flawless technical execution in graphic design, retouching, and digital graphics
Designed and animate partner presentations and one-sheets
Created custom graphics, illustrations, logos, infographics, animations and videos for use in direct mail, internal presentations and OOH

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Designed email marketing communications, including newsletters and e-blasts
Executed all materials in accordance with DirecTV’s brand guidelines
Reported to Senior Marketing Directors and Vice President of National Creative
Collaborated with Social Media Marketing Team to develop long-term creative strategy across national and local marketing

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text el_class=”ethanp”]Market: TBA
Objective: TBA
Result: TBA
Dimensions: TBA
Software: TBA[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][ppwp passwords=”password1 password2″ whitelisted_roles=”administrator”] Your protected content [/ppwp][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” gap=”10″ content_placement=”top” cth_layout=”monolit_page_sec” css=”.vc_custom_1635573379693{background-color: #ffffff !important;}”][vc_column css_animation=”none” width=”1/4″][/vc_column][vc_column width=”1/2″][vc_tta_tour style=”flat” shape=”square” color=”white” spacing=”” tab_position=”right” active_section=”1″ css_animation=”fadeInLeft”][vc_tta_section title=”Direct Mail” tab_id=”1635720200303-6431327c-6f3b”][vc_column_text]

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