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New York Rangers

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New York Rangers

HOCKEY IS DIFFERENT HERE

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Art Director:
Public Relations

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/5″][vc_column_text]I never would have thought that I would become a hockey fan. Working with Dino Ticinelli, Tarek Awad and Michelle Cruz, I quickly became one without resistance. I took the enthusiasm that I grew for hockey and put it wholeheartedly (and sometimes from actual sun-up to sundown during playoffs) into creating print assets for The New York Rangers. A collective of team players, history, statistics and other essential team knowledge materials were provided in[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/5″][vc_column_text]multiple formats throughout the season by the public relations department with the mission of creating a 500-plus page media guide. Working with the public relations team, the creative team and sharp interns, I managed to create media and playoff guides in a hierarchy that was comprehensive but fun. The end result was a source of information for everyone from the announcers to television news anchors to have a virtual encyclopedia of The New York Rangers.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/5″][vc_progress_bar values=”%5B%7B%22label%22%3A%22Adobe%20InDesign%22%2C%22value%22%3A%2295%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23ff408c%22%7D%2C%7B%22label%22%3A%22Adobe%20Illustrator%22%2C%22value%22%3A%2285%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23ff7c00%22%7D%2C%7B%22label%22%3A%22Adobe%20Photoshop%22%2C%22value%22%3A%2265%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%2300c8ff%22%7D%5D” bgcolor=”custom” css_animation=”fadeInLeft” units=”%” custombgcolor=”rgba(12,12,12,0.01)” customtxtcolor=”#ffffff”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row gap=”30″ content_placement=”top” cth_layout=”monolit_page_sec” el_id=”sec1″][vc_column video_bg=”yes” video_bg_url=”https://www.youtube.com/watch?v=M5A8jf1CsN4″ width=”1/3″ offset=”vc_col-md-4″ css=”.vc_custom_1592699609924{padding-right: 14px !important;}”][monolit_portfolios_parallax order_by=”ID” show_date=”no” show_cat=”no” show_view_project=”no” view_all_link=”” parallax_value=”50″ ids=”22669″][/vc_column][vc_column width=”2/3″ offset=”vc_col-md-8″][vc_column_text css_animation=”fadeInUp” css=”.vc_custom_1593426073816{margin-right: 77px !important;}”]

Art Director: Print and Digital Edition

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NY Rangers Media Guide

[/vc_column_text][vc_empty_space height=”22px”][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text]As a world leader in live sports and entertainment, The Madison Square Garden Company (MSG) sets a global standard for excellence in live experiences and forges deep and enduring connections with diverse and passionate audiences that span generations.
The New York Rangers are a professional ice hockey team based in New York City. They compete in the National Hockey League (NHL) as a member of the Metropolitan Division of the Eastern Conference. The team plays its home games at Madison Square Garden in the borough of Manhattan, an arena they share with the New York Knicks of the National Basketball Association (NBA).[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]Curating and documenting the dynamic history of such a magnanimous NHL club was accomplished by my efforts with the NY Ranger Public Affairs Department. Producing a 450-500 page essential media and playoff guides as well as other accompanying collateral took careful collection and consideration of the overall flow and pagination of this seasonal undertaking.
Beyond this, it was critical to be constantly aware of all trades, stats and media chatter concerning the club and it’s fans—events like playoffs and trades could change not only the landscape of the club, but the overall content being provided by the public relations department.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]

Market: OOH
Objective: Conceptualize, design and code/program multiple captivating animated weekly assess for upwards of 40+ banner ad versions per week
Result: Weekly tune-in web banners raising the MLS online presence and briefing soccer fans of dates and times of events.

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Banner ad, HTML5 (GIF representation here,) 1280×90

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Art Director: Environmental

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“Rangerstown” Fan Setting

[/vc_column_text][vc_empty_space height=”22px”][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text]The RangersTown Hockey House at Madison Square Garden debuted specially for the 2014 Stanley Cup Playoffs. Located in Midtown Manhattan, Rangers fans from all over the city celebrated their pride together and grew excited for the games that lie ahead. Special events, games, memorabilia, and alumni appearances were all inside. Best of all, the Hockey House activities were free-of-charge.
Tons of free merchandise is also being given to fans. New York Rangers t-shirts, water bottles, flyers, playoff towels, and much more! Trivia contests were also being held for a chance to win tickets to a game[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]Through careful and meticulous measurement, concepting and design, we managed to create an awe-inspiring, fan-motivating sports entertainment environment. The overall mission was to make fans not only want to engage with the team and other fans, but to have a sense of grandeur and ownership of their club. Sweeping graphics in both flat and 3D were created using a variety of medium and vendors. This environmental design coupled with activities such as special events, games, memorabilia, and alumni appearances were all inside.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]

Market: OOH
Objective: Conceptualize, design and code/program multiple captivating animated weekly assess for upwards of 40+ banner ad versions per week
Result: Weekly tune-in web banners raising the MLS online presence and briefing soccer fans of dates and times of events.

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Banner ad, HTML5 (GIF representation here,) 1280×90

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