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New York Rangers

New York Rangers

HOCKEY IS DIFFERENT HERE

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RANGERS_LOGO_20

Art Director:
Public Relations

I never would have thought that I would become a hockey fan. Working with Dino Ticinelli, Tarek Awad and Michelle Cruz, I quickly became one without resistance. I took the enthusiasm that I grew for hockey and put it wholeheartedly (and sometimes from actual sun-up to sundown during playoffs) into creating print assets for The New York Rangers. A collective of team players, history, statistics and other essential team knowledge materials were provided in

multiple formats throughout the season by the public relations department with the mission of creating a 500-plus page media guide. Working with the public relations team, the creative team and sharp interns, I managed to create media and playoff guides in a hierarchy that was comprehensive but fun. The end result was a source of information for everyone from the announcers to television news anchors to have a virtual encyclopedia of The New York Rangers.

Adobe InDesign 95%
Adobe Illustrator 85%
Adobe Photoshop 65%

sports social media

Art Director: Print and Digital Edition

NY Rangers Media Guide

As a world leader in live sports and entertainment, The Madison Square Garden Company (MSG) sets a global standard for excellence in live experiences and forges deep and enduring connections with diverse and passionate audiences that span generations.
The New York Rangers are a professional ice hockey team based in New York City. They compete in the National Hockey League (NHL) as a member of the Metropolitan Division of the Eastern Conference. The team plays its home games at Madison Square Garden in the borough of Manhattan, an arena they share with the New York Knicks of the National Basketball Association (NBA).

Curating and documenting the dynamic history of such a magnanimous NHL club was accomplished by my efforts with the NY Ranger Public Affairs Department. Producing a 450-500 page essential media and playoff guides as well as other accompanying collateral took careful collection and consideration of the overall flow and pagination of this seasonal undertaking.
Beyond this, it was critical to be constantly aware of all trades, stats and media chatter concerning the club and it’s fans—events like playoffs and trades could change not only the landscape of the club, but the overall content being provided by the public relations department.

Market: OOH
Objective: Conceptualize, design and code/program multiple captivating animated weekly assess for upwards of 40+ banner ad versions per week
Result: Weekly tune-in web banners raising the MLS online presence and briefing soccer fans of dates and times of events.

RANGERS-3
Banner ad, HTML5 (GIF representation here,) 1280×90

environmental graphics

Art Director: Environmental

“Rangerstown” Fan Setting

The RangersTown Hockey House at Madison Square Garden debuted specially for the 2014 Stanley Cup Playoffs. Located in Midtown Manhattan, Rangers fans from all over the city celebrated their pride together and grew excited for the games that lie ahead. Special events, games, memorabilia, and alumni appearances were all inside. Best of all, the Hockey House activities were free-of-charge.
Tons of free merchandise is also being given to fans. New York Rangers t-shirts, water bottles, flyers, playoff towels, and much more! Trivia contests were also being held for a chance to win tickets to a game

Through careful and meticulous measurement, concepting and design, we managed to create an awe-inspiring, fan-motivating sports entertainment environment. The overall mission was to make fans not only want to engage with the team and other fans, but to have a sense of grandeur and ownership of their club. Sweeping graphics in both flat and 3D were created using a variety of medium and vendors. This environmental design coupled with activities such as special events, games, memorabilia, and alumni appearances were all inside.

Market: OOH
Objective: Conceptualize, design and code/program multiple captivating animated weekly assess for upwards of 40+ banner ad versions per week
Result: Weekly tune-in web banners raising the MLS online presence and briefing soccer fans of dates and times of events.

RANGERSTOWN_1
Banner ad, HTML5 (GIF representation here,) 1280×90