The simplest ask: to create a rasher of banner ads. The complication: To conscientiously incorporate BNY-mandated DEI initiatives based upon social equity initiatives. Across all of the digital assets, round one simply depicting diversity ethnically, and my pressing for not only ethnic, but gender and orientation representation as well as ethnically, the client was not only pleased to see my execution across the static banners in the initial batch, but I had been expanding beyond the brief behind the scenes.

By the next enthusiastic media buy from BNY, I had not only pulled their design standard documentation, but I was animating in Adobe Animate behind the scenes. Animating in a manner that was pixel-identical to their internal regulations and matched their online, social and environmental brand. Emphasis was put on the animation for brand recognition as primary, then the gentle fade into the diversity shot.

I managed the full creative workload across my assigned book of business, ensuring that projects were staffed intelligently, timelines were realistic, and the team could deliver high-quality work without sacrificing strategic clarity or creative ambition. By maintaining a clear understanding of each initiative’s priorities and complexities, I was able to balance resources, anticipate challenges, and keep the workflow moving smoothly — ultimately maximizing both productivity and creative excellence.

I built strong relationships quickly, engaging with peers, cross-functional partners, and clients in a way that felt personal, grounded, and collaborative. My approach combined approachability with seasoned leadership, allowing me to establish trust early and create a rapport that made creative conversations more open, efficient, and productive.

Collaboration was central to my process. I worked closely with stakeholders across disciplines — strategy, UX, account, production, medical/legal (when applicable), and client-side teams — creating an environment that valued diverse perspectives and encouraged inclusive participation. By actively listening and bringing multiple viewpoints into the conversation, I helped craft solutions that were stronger, more empathetic, and more aligned with both brand and audience needs.

My work spanned both traditional and interactive design, allowing me to integrate campaign systems across web, mobile, UX/UI, animation, social content, and rich media experiences. I navigated seamlessly between conceptual design, digital architecture, and motion thinking, ensuring that every touchpoint — whether static or dynamic — felt cohesive and consistent within the larger brand ecosystem. This cross-platform fluency allowed me to build modern, scalable creative systems that supported both immediate campaign needs and long-term brand growth.