PHARMA: HCP

PHARMA
Quviviq — Pharma Congress Sizzle Video
Period: 2023
Overview: Led hybrid visual design and motion teams.
Challenge: Unify creators at different experience levels and disciplines.
My Role: ACD, Video, Graphics and Storyboarding. Provided both artistic direction and technical mentoring.
Creative Approach: Established clear visual systems and feedback loops.
Execution: Oversaw video editing, motion design, and cross-channel assets.
Impact: Improved cohesion and quality across static and motion deliverables.
Reflection: Proved that clarity and support are central to effective leadership.
Quviviq is a prescription treatment for adults who have trouble falling asleep or staying asleep (insomnia). In clinical trials, Quviviq helped adults with insomnia get more sleep with improvements measured at months 1 and 3.
As quoted from Lori Eisenberg herself:
“After months of planning, we just held the first live speaker training for QUVIVIQ this past weekend. It was literally an all hands on deck meeting with amazing contributions from Client Service, Medical, Creative, Production, Editorial and Finance. Our team was in charge of EVERYTHING from the core deck and break-out room content to inviting/securing speakers, travel, vendor coordination and every detail imaginable including selecting the chairs for the on-stage faculty. Everyone had to stretch in their role, get their hands dirty and pivot to allow for unanticipated circumstances. It was an amazing team experience and I was proud to witness it.
By the numbers:
And the entire HSC/HCG Dream Team village…were all smiles praising HSC for the content, creative, materials, logistics and overall event coordination and production. [It] was incredibly well-executed—never a moment of panic or anxiety regarding what should be happening! The relationships we have built with the clients and KOLs is remarkable. I think [the client’s] favorite part was the team dinner where he invited everyone to share fun facts and personal anecdotes with the team. [The client] pulled me aside and said how happy he was with the entire team [and] reiterated that he always thinks of us as one cohesive team.
In terms of speaker feedback, quotes included: “This was definitely one of the best speaker trainings I have ever attended”; “excellent program”; “outstanding program”; “well thought out…”
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