Keytruda is an immunotherapy treatment, not chemotherapy, that helps the body’s immune system fight cancer. It’s used to treat various cancers, including skin cancer, lung cancer, head and neck cancer, lymphoma, and certain types of breast cancer. 

I managed a wide slate of projects from initial concept through final delivery, guiding each one through the full creative lifecycle while coordinating seamlessly with both internal teams and third-party vendors. This meant balancing timelines, production needs, client expectations, and creative ambition — ensuring that every moving piece stayed aligned and that the final output reflected a unified strategic vision. Whether working with editorial partners, motion teams, or in-house brand stakeholders, I served as the central creative lead responsible for maintaining clarity, cohesion, and momentum throughout every phase of production.

A significant part of my role involved providing leadership and ongoing professional development to the video and motion staff. I mentored editors, animators, and junior motion designers, coaching them not only on craft but on narrative structure, pacing, visual logic, and how to build integrated stories that could live across multiple platforms. I worked to elevate their technical skill sets, strengthen their editorial instincts, and build confidence in their creative decision-making — ensuring the team operated with both precision and creative freedom.

I oversaw the consistency of brand identity and messaging across all channels, ensuring that every video asset — from long-form storytelling to short-format social cuts — aligned with the brand’s visual language, tone, and strategic priorities. In a world where brands communicate through motion now more than ever, maintaining a cohesive identity across formats was essential, and I made sure each deliverable upheld that standard.

As part of the creative process, I evaluated concepts, copy, and visual approaches at key milestones, giving clear direction and refinement before work advanced to account management or client review. By intervening at these early checkpoints, I ensured that the creative stayed sharp, strategically grounded, and aligned with the original intent — minimizing revisions downstream and protecting the integrity of the story.

Hands-on, I also contributed as an editor and motion designer, cutting video spots using Avid, Adobe Premiere, and Adobe After Effects. This hybrid capability allowed me to bridge high-level creative direction with practical production expertise, ensuring that the work was both conceptually strong and technically flawless. It also allowed me to speak the same language as the post-production team, fostering smoother collaboration and more innovative output.