A screen takeover of the Hartsfield-Jackson Atlanta International Airport, utilizing cycling through each terminal and common area of the facility to promote The MLS All-Star Game for which fans and players flew in both nationally and from abroad.

With the MLS All-Star international friendly match set to take over Atlanta proper, I was tasked with the digital side of the OOH takeover of the city. The first point of entry for many was this flagship of American airports that not only was dressed along with the stadium, but every screen had a digital takeover of various screens within every terminal. Almost wonderfully overwhelming, fans flying in from the U.S. and abroad was automatically engaged with kinetic video to pump them for the match and drive local sales awareness.

Digital takeover of the airport piqued demand for tickets that were already sold-out months in advance. The positioning and exposure elevated the MLS general ticket sales and viewership