NYC PRIDE 2024: NEW YORK, NY
LIFESTYLE, ENTERTAINMENT
ENVIRONMENTAL ASSETS

STAGE: “Youth Pride 2024,” South Street Seaport,  Pier 16-17, New York, NY
THEMATIC: “Reflect, Empower, Unite.”
CAMPAIGN: Client request to implement a Polaroid edge treatment to echo the notion of memories made over the  40 years since the founding of  NYC PRIDE
CREATIVE: I suggested to pull in the current youth trend of space as it is a naturally-occurring, multi-coloured landscape that not only represents the colours of the PRIDE spectrum, but also dovetails with the latest youth trend of space exploration. Translated the Polaroid edge to a a “reflective” foil texture reminiscent of that used on shuttle material. Deep space crystalline and gem backdrop with cloud nebula across all event touchpoints.