NEW YORK CITY PRIDE 2024

“Heritage of Pride works toward a future without discrimination where all people have equal rights under the law. We do this by producing LGBTQIA+ Pride events that inspire, educate, commemorate and celebrate our diverse community.”

As creative director with NYC Pride 2024, I was skilled in understanding organizational and partner needs and translating key objectives into creative concepts rooted in the heritage of Pride. I breathed life throughout the experiential community journey (environmental, digital, video, and social). I brought hybrid experience in both art direction and copywriting, working across various tentpoles, mediums and platforms. Having brought live event experience from such outlets as Madison Square Garden, Major League Soccer and other premium event brands, I kept NYC Pride ahead of the latest innovations in the marketplace and integrated that knowledge into concepts that cut through the noise.<br>I oversaw high-value brand platforms and was therefore responsible for managing the full creative process – from conceptualization through execution. I thrived on being client-facing with C-suite executives such as MasterCard and utilized my storytelling skills to effectively communicate the team’s work in a design presentation. I was responsible for creatively leading many of our top existing client partners in developing award-winning Pride platforms. These sponsorship driven platforms ultimately helped our clients accomplish their business objectives and stand-out creatively in the marketplace to establish NYC Pride as a leading voice in the LGBTQIA+ community. I directed a cohesive creative vision and development of design direction for promotional materials (environmental design, stage design, special events, brand collateral, and multiple social media pieces ) based on creative briefs, conversations and wide-ranging internal brand strategies. I possesses outstanding interpersonal skills, a relentless work ethic, and a spirit of collaboration that inspires those around them to create work that represents NYC Pride as a thoughtful and powerful force in queer equality.