REBLOZYL
Role
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ACD: Digital
Period
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2021-2022
Platform
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Print, Digital, Video
Lift
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360 Campaign, Patient Education
The Charge
- Guided Creative Vision and Managed Campaign Assets: Led the design direction by equipping subordinate creatives with essential assets for every stage of the campaign development, both in print and digital formats. This included detailed color breakdowns, templated guidelines for various ratios and sizes, curated imagery selections, and well-defined photographic color treatments and adjustments to ensure visual consistency across all platforms.
- Optimized Resource Allocation for Project Success: Ensured that resources were efficiently allocated based on the specific needs and timelines of each project. This involved careful planning and coordination to maximize team productivity and meet project milestones without compromising quality.
- Approached all situations and interactions with honesty, integrity, and humility: This fostered a collaborative and respectful working environment, encouraging open communication and mutual respect among team members and clients.
- Addressed Client Marketing Challenges with Strategic Creativity: Demonstrated a thorough understanding of clients’ marketing challenges and was highly responsive to their strategic needs. By proposing innovative and tailored creative solutions, consistently exceeded client expectations and contributed to achieving their marketing objectives.
The Build
With the demise of Adobe XD, the format in which these working files were initially created, below is a conversion to Figma in which I am still in the process of cleaning up. In the interim, please feel free to view the build.
