Senior Art Director/Creative Lead: Animation and Video,
Period
20 May 2019
Platform
Social Media, Digital, Video
Lift
Corporate DEI & PRIDE Initiative During COVID
The Brief
When you are exceedingly proud of the work that you and your team created in your time at HAVAS MEDIA, it is equally-easy to be proud and host, design and contribute their Pride 2020.
The Rundown
With the restrictions and climate of COVID-19, everyone was forced into quarantine who was not an essential worker, postponing life, work and gathering as we know it. One of the largest and greatly-anticipated events of the year, PRIDE NYC, was cancelled for the year by the city health agencies, forcing all to find ways to improvise and celebrate diversity and accomplishment in the LGBTQIA+ community.
As part of the HXC 2020 Pride Committee, I created and lead the overall design direction below that was utilized from Instagram filters to being used as a template from which other committee members developed the assets that they required.