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CABENUVA

Role
  • ACD: Digital, Web and Social Media
Period
  • 2021-2022
Platform
  • Print, Digital, Video
Lift
  • 360 Campaign

The Brief

Cabenuva is a co-packaged antiretroviral medication for the treatment of HIV/AIDS. It contains cabotegravir and rilpivirine in a package with two separate injection vials.

The Rundown
  • None of this would be accomplished without solid leadership and the skilled work of the studio production team. I have had the pleasure as digital artist of collaborating with those from Havas’ ancillary agencies Arnold and Tonic on numerous digital pharma projects. A promising pharmaceutical to lower the viral load of HIV-positive patients, Cabenuva for ViiV had met enough regulations to begin the final design and development of it’s online presence. Designed for both desktop and mobile-responsive, the site began as a set of Photoshop files with many subsets nested within the site map that I migrated into Sketch for conversion to vector-light and nimble assets within the site and to prompt collaboration. Working files are still under NDA, so I am unable to share the build files live.
The Charge
  • Managed multiple projects from concept through to completion, working with both in-house resources and third-party vendors
  • Provided leadership and professional development to department staff
  • Ensured brand identity and message consistency across channels
  • Developed and evaluated creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management
  • Cut video spots using AVID Technology, Adobe Premiere and Adobe After Effects
  • I.L.Y. (i love you baby) (feat. Emilee)
  • Surf Mesa
  • https://ethangabrielhunt.nyc/wp-content/uploads/2022/04/Surf-Mesa-ily-i-love-you-baby-feat.-Emilee_1.mp3
  • My Future
  • Billie Eilish
  • https://ethangabrielhunt.nyc/wp-content/uploads/2021/12/Billie-Eilish-My-Future.mp3
  • Cheap Smell
  • Kovacs
  • https://ethangabrielhunt.nyc/wp-content/uploads/2021/12/Kovacs-Cheap-Smell.mp3
  • This is My Life (Cagedbaby Remix)
  • Dame Shirley Bassey
  • https://ethangabrielhunt.nyc/wp-content/uploads/2021/12/This-Is-My-Life-Shirley-Bassey-Cagedbaby-Remix.mp3
  • Feeling Good
  • Avicii & Audra Mae
  • https://ethangabrielhunt.nyc/wp-content/uploads/2021/12/Avicii-Audra-Mae-Feeling-Good.mp3
  • Overpowered
  • Roisin Murphy
  • https://ethangabrielhunt.nyc/wp-content/uploads/2021/12/Roisin-Murphy-Overpowered.mp3
  • Huntress
  • Pep Squad
  • https://ethangabrielhunt.nyc/wp-content/uploads/2021/12/Pep-Squad-Huntress.mp3
  • Dumpfe Träume
  • Xenia Beliayeva
  • https://ethangabrielhunt.nyc/wp-content/uploads/2021/12/Xenia-Beliayeva-Dumpfe-Träume.mp3