CABENUVA
Role
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ACD: Digital, Web and Social Media
Period
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2021-2022
Platform
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Print, Digital, Video
Lift
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360 Campaign
Cabenuva is a co-packaged antiretroviral medication for the treatment of HIV/AIDS. It contains cabotegravir and rilpivirine in a package with two separate injection vials.
The Rundown
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None of this would be accomplished without solid leadership and the skilled work of the studio production team. I have had the pleasure as digital artist of collaborating with those from Havas’ ancillary agencies Arnold and Tonic on numerous digital pharma projects. A promising pharmaceutical to lower the viral load of HIV-positive patients, Cabenuva for ViiV had met enough regulations to begin the final design and development of it’s online presence. Designed for both desktop and mobile-responsive, the site began as a set of Photoshop files with many subsets nested within the site map that I migrated into Sketch for conversion to vector-light and nimble assets within the site and to prompt collaboration. Working files are still under NDA, so I am unable to share the build files live.
The Charge
- Managed multiple projects from concept through to completion, working with both in-house resources and third-party vendors
- Provided leadership and professional development to department staff
- Ensured brand identity and message consistency across channels
- Developed and evaluated creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management
- Cut video spots using AVID Technology, Adobe Premiere and Adobe After Effects
