- PROLIA ACD: DIGITALWEB PHARMA
- PROLIA ACD: DIGITALWEB PHARMA
- PROLIA ACD: DIGITALWEB PHARMA
- PROLIA ACD: DIGITALWEB PHARMA
- PROLIA ACD: DIGITALWEB PHARMA
- PROLIA ACD: DIGITALWEB PHARMA
- PROLIA ACD: DIGITALWEB PHARMA
- PROLIA ACD: DIGITALWEB PHARMA
PROLIA
The BRIEF
Role: ACD, Pharma, Website
Period: 2021-2022
Platform: Print, Digital, Video
Lift: Part of a 360 Campaign
The TEAM
- Travis Hibbis, VP, CD
- Lisa Boosin, ACD
- Anthony Lowe, ACD
- Michelle Johnson, Studio Manager
- Hayden Griffin, Copywriter
- Kerry Goeller, Digital Production Artist
The RUNDOWN
For women with osteoporosis after menopause at high risk for fracture, Prolia has been proven to help strengthen and protect bones from the risk of osteoporosis and hypercalcemia. This 3-year clinical study tested the safety of Prolia in over 7700 women with postmenopausal osteoporosis aged 60 to 90 years. Approximately half of the women took Prolia, while the other half were untreated (given a placebo injection).
THE CHARGE
- Managed shareholders from concept through to completion, working with both in-house resources and external vendors
- Provided leadership and professional development to creative staff
- Ensured brand identity, functionality and message consistency across channels
- Evaluated digital creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management
The WORK
