Thomson Reuters Corporation is a Canadian multinational information conglomerate. Whilst at Havas Hudson and Canal, a weekly ad buy came in from Thomson Reuters for placement in Eater Magazine and Car and Driver. The ask was to use their current print campaign assets to created animated HTML5 baners that were capable of tagging their monetiztion through the use of embedded clicktags. During the 10 hours in which I had to hammer these out, I brought the raster into vector format, animated the assets and built slick transitions between each slate. Tracking ROI by the Havas account managers actually shocked them and the client as the response was out of the targeted demographic as tracked due to the on-screen engagement.