NYC PRIDE 2024 CREW SHIRTS

A truly and obviously perennial asset, seasonal attire for the NYC Pride crew is designed and screen printed annually. With Pride in NYC always falling on the hottest day of the year it seems, one of the time-old complaints about the t-shirts is the constant heat and sweat that has been historically trapped around the paint that is used for spelling out each team designation and the sponsors on the back of the shirt. With that consideration in mind and also being incredibly heat-sensitive myself, I turned to my sports design experiences garnered from workign with leagues under Major League Soccer in collaboration with Adidas and created a well-tested screening solution—“vented” print areas utilizing line strokes of various weight to allow for ventilation whilst still legible at a distance. This solution also lead towards a more-stylized look and contemporary feel for NYC Pride representatives in the field–and ideally, actually cooler!