A paid media sponsorship request was secured to promote the opening of the 2018 MLS season, with the target being to drive fans to the MLSSoccer.com website via a mobile screen takeover and drop-down ads. Both sizes included the sizzle reel of the 2017 season with the messaging of “MLS is Back.”

Conceptualized, designed and animated two various sized promotional digital takeover screens with ad spend in SB Nation with embedded video promoting the season restart.

This cut was also leveraged to season-start phone takeovers in-stadium and in-app.