The simplest ask: to create a rasher of banner ads. The complication: To conscientiously incorporate BNY-mandated DEI initiatives based upon social equity initiatives. Across all of the digital assets, round one simply depicting diversity ethnically, and my pressing for not only ethnic, but gender and orientation representation as well as ethnically, the client was not only pleased to see my execution across the static banners in the initial batch, but I had been expanding beyond the brief behind the scenes.
By the next enthusiastic media buy from BNY, I had not only pulled their design standard documentation, but I was animating in Adobe Animate behind the scenes. Animating in a manner that was pixel-identical to their internal regulations and matched their online, social and environmental brand. Emphasis was put on the animation for brand recognition as primary, then the gentle fade into the diversity shot.