The New York Red Bulls are an American professional soccer club based in the New York metropolitan area, dedicated to giving back to the community in which they live and work.

As assistant art director for the 2016-2017 Seasons, I had the pleasure of working with Michelle Cruz again after our initial collaborations at Madison Square Garden. In her position at NYRB, she pulled me in as art director to undertake the creation of a 350+ print and digital media guide. Using every trick in the Adobe CSS book from InDesign pagination to Illustrator player bio artwork, I developed an overarching look and feel, initially creating befitting style guide for the media guide.

This photo, not that photo, is there a reshoot of that player, this typeface and not that one and here is exactly why based on this asset—the daily design decisions and briefs that I had the autonomous pleasure of having with everyone involved from design, social media and public relations. With great direction, I was able to create an accurate and engaging media guide for news outlets and other users.