The Brief
Prolia is a human monoclonal antibody used for the treatment of osteoporosis, treatment-induced bone loss and other major indications.
The Rundown
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The campaign for Prolia was a two-tier project—website redesign and rebuild from gut as well as the creation of HTML5 Banners and static assets using a series of three models to drive traffic to the Prolia.com website. The web banners featured the bone density model artwork in both horizontal and vertical sizes.
The Charge
- Lead design direction by providing subordinate creatives key assets for each leg of the campaign build (web, print and digital color breakdowns, templated breakdowns for breakpoints/sizes, imagery selection and definition of photographic color treatment and adjustments)
- Presented, shared and reviewed creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team
- Treated others with respect, listened to other perspectives, especially when they were different from own
- Worked with the upper management team to plan and pursue continuing strategic growth of agency billings and participate in new business pitch opportunities
- Collaborated effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work
