- MAJOR LEAGUE SOCCER Creative Lead Animation, HTML5 and Video Senior Art Director
- MAJOR LEAGUE SOCCER Creative Lead Animation, HTML5 and Video Senior Art Director
- MAJOR LEAGUE SOCCER Creative Lead Animation, HTML5 and Video Senior Art Director
- MAJOR LEAGUE SOCCER Creative Lead Animation, HTML5 and Video Senior Art Director
- MAJOR LEAGUE SOCCER Creative Lead Animation, HTML5 and Video Senior Art Director
- MAJOR LEAGUE SOCCER Creative Lead Animation, HTML5 and Video Senior Art Director
- MAJOR LEAGUE SOCCER Creative Lead Animation, HTML5 and Video Senior Art Director
- MAJOR LEAGUE SOCCER Creative Lead Animation, HTML5 and Video Senior Art Director
MAJOR LEAGUE SOCCER
Role: Creative Lead: Animation, HTML5 and Video, Senior Art Director
Period: 2017-2019
Platform: Print, Digital, Video
Lift: 360 Evergreen Sports Campaign
- Assisted the Creative Director to improve the Creative group’s technical and creative performance
- Promoted a culture of creative quality and accountability and ensured creative deliverables meet both our clients’ expectations and our own standards of excellence
- Extended client relationships and explored new ways to deliver value
- Designed comps, storyboards, initial graphic concepts, and final deliverables
- Developed and evaluated creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management
- Don Garber, Commissioner, Major League Soccer
- Sabrina Heise, Director, Fan Acquisition & Engagement
- Rudy Calderon, CD, Video
- Steve Mandelbaum, AD
- Denise Vargas, Senior Motion Designer
- Joey Burden, Manager, Digital Media & Assets
- Alex Payne, Senior Designer
- Shin Ikeda, Ad Operations
- Kate Zuparko, Digital Marketing Director
- Tanya Downey, Manager, Partnership Marketing
- John Smith, Senior Producer, Content
Headquartered in Midtown Manhattan, Major League Soccer is a men’s professional soccer league sanctioned by the United States Soccer Federation, which represents the sport’s highest level in the United States. The league comprises 29 teams—26 in the United States and 3 in Canada—since the 2023 season.
With Major League Soccer, I was digital and print visual designer for the 2017-2019 seasons. My “goal?” Taking media from all corners of the organization “talk“ to each other cohesively through style, messaging and balance to consistently evolve and elevate the MLS brand. Across all platforms, everything needed to be congruent and consistent to standards. Structured to build each season to a crescendo, the “Our Soccer/Nuestro Soccer” campaign was the new driving force for the 2018-2019 seasons. With many departments contributing to the multifaceted parts of the campaign, there might be a print asset from one department, video footage held by another team, social assets in development by the social team and so on. It was down to me to work with marketing to implement one or all of those pieces into a concise, clean, animated and marketable digital asset.
Many designers at MLS used at most two to three of applications from the Adobe Creative Suite per day—in my position I ran the entire gambit from Illustrator to After Effects. LED In-Game perimeter boards. Environmental graphics and stadium dressing. Animated screens for a takeover of a hosting city’s paid media in airports, streets and subways. One day was never like the other.
