- KEYTRUDA ACD: DIGITAL STORYBOARDING: VIDEO PHARMA
- KEYTRUDA ACD: DIGITAL STORYBOARDING: VIDEO PHARMA
- KEYTRUDA ACD: DIGITAL STORYBOARDING: VIDEO PHARMA
- KEYTRUDA ACD: DIGITAL STORYBOARDING: VIDEO PHARMA
- KEYTRUDA ACD: DIGITAL STORYBOARDING: VIDEO PHARMA
- KEYTRUDA ACD: DIGITAL STORYBOARDING: VIDEO PHARMA
- KEYTRUDA ACD: DIGITAL STORYBOARDING: VIDEO PHARMA
- KEYTRUDA ACD: DIGITAL STORYBOARDING: VIDEO PHARMA
KEYTRUDA
The BRIEF
Role: ACD: Digital
Period: 2023
Platform: Storyboarding, Keytruda: Pharma
Lift: HCP Education
The TEAM
- Matt Lear, VP, CD
- Carmel Winter, ACD
The RUNDOWN
Ketruda is an immunotherapy treatment, not chemotherapy, that helps the body’s immune system fight cancer. It’s used to treat various cancers, including skin cancer, lung cancer, head and neck cancer, lymphoma, and certain types of breast cancer.
THE CHARGE
- Managed multiple projects from concept through to completion, working with both in-house resources and third-party vendors
- Provided leadership and professional development to video staff
- Ensured brand identity and message consistency across channels
- Developed and evaluated creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management
- Cut video spots using AVID Technology, Adobe Premiere and Adobe After Effects
The WORK
