- CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA
- CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA
- CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA
- CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA
- CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA
- CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA
- CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA
- CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA
CABENUVA
Role: Creative Lead: Animation, HTML5 and Video, Senior Art Director
Period: 2021-2022
Platform: Print, Digital, Video
Lift: 360 Campaign
- Travis Hibbis, VP, CD
- Lisa Boosin, ACD
- Anthony Lowe, ACD
- Michelle Johnson, Studio Manager
- Hayden Griffin, Copywriter
- Kerry Goeller, Digital Production Artist
Cabenuva is a co-packaged antiretroviral medication for the treatment of HIV/AIDS. It contains cabotegravir and rilpivirine in a package with two separate injection vials. None of this would be accomplished without solid leadership and the skilled work of the studio production team. I have had the pleasure as digital artist of collaborating with those from Havas’ ancillary agencies Arnold and Tonic on numerous digital pharma projects. A promising pharmaceutical to lower the viral load of HIV-positive patients, Cabenuva for ViiV had met enough regulations to begin the final design and development of it’s online presence. Designed for both desktop and mobile-responsive, the site began as a set of Photoshop files with many subsets nested within the site map that I migrated into Sketch for conversion to vector-light and nimble assets within the site and to prompt collaboration. Working files are still under NDA, so I am unable to share the build files live.
- Managed multiple projects from concept through to completion, working with both in-house resources and third-party vendors
- Provided leadership and professional development to department staff
- Ensured brand identity and message consistency across channels
- Developed and evaluated creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management
- Cut video spots using AVID Technology, Adobe Premiere and Adobe After Effects