- ASTRAZENECA ACD: DIGITALWEB PHARMA
- ASTRAZENECA ACD: DIGITALWEB PHARMA
- ASTRAZENECA ACD: DIGITALWEB PHARMA
- ASTRAZENECA ACD: DIGITALWEB PHARMA
- ASTRAZENECA ACD: DIGITALWEB PHARMA
- ASTRAZENECA ACD: DIGITALWEB PHARMA
- ASTRAZENECA ACD: DIGITALWEB PHARMA
- ASTRAZENECA ACD: DIGITALWEB PHARMA
ASTRAZENECA
PRECISION MEDICINE
Role: ACD, Pharma, Website
Period: 2021-2022
Platform: Print, Digital, Video
Lift: Part of a 360 Campaign
- Mark Kelley, VP, CD
- Amadeu Dimas, VP, CD
- Jessica Blanchard, ACD, Digital
- Dana Forker, SAD
- Bella Wood, UX Designer
“Precision medicine is an innovative approach for tailoring disease treatment and prevention. It makes it possible for doctors and researchers to more accurately predict which treatments are more likely to work for a patient, taking into account individual genetic and molecular make-up, environment, and lifestyle.
By unravelling the complex underlying biology of many diseases, and pioneering and applying advanced technologies, we are leading the way in the application of precision medicine. Our work, and our collaborations with partners across industry, biotech and academia, are driving for better treatments for patients as well as a more sustainable future for healthcare systems.”
- Worked closely with our CDs and the client to evaluate the best approach to clearly define the messaging and how to convey a hefty amount of HCP-based information in a scalable site contingent on the user’s needs
- Managed shareholders from concept through to completion, working with both in-house resources and external vendors
- Provided leadership and professional development to creative staff whilst actively educating them in the functions and flow of Figma and transitioning from Adobe XD
- Ensured brand identity, functionality and message consistency across channels
- Evaluated digital creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management
