- VERIZON ART DIRECTOR PRINT LIFESTYLE
- VERIZON ART DIRECTOR PRINT LIFESTYLE
- VERIZON ART DIRECTOR PRINT LIFESTYLE
- VERIZON ART DIRECTOR PRINT LIFESTYLE
- VERIZON ART DIRECTOR PRINT LIFESTYLE
- VERIZON ART DIRECTOR PRINT LIFESTYLE
- VERIZON ART DIRECTOR PRINT LIFESTYLE
- VERIZON ART DIRECTOR PRINT LIFESTYLE
VERIZON WIRELESS
Role: Art Director
Period: 2008-2012
Platform: Print, Email, Direct Mail, Billboard
Lift: Direct Mail Customer Print Buyback, Loyalty
- Cara Martin, Graphic Designer
- Rogelio Rivera, Graphic Designer, Rauxa
- Eric Woo, Graphic Designer, Rauxa
- Annabelle Lepe, Senior Graphic Designer, Rauxa
- Jill Gwaltney, Founder, Chairman & CEO, Rauxa
- Karla DeMarco, Studio Manager
- Dana DeLaurentis, Senior Account Manager
- Michelle Toledo, Creative Strategy Executive, Rauxa
At one point in this site, I took a moment to apologize for being responsible for most-likely being the person who designed direct mail from Verizon Wireless that probably wound up in your mailbox. I have to apologize yet again because I have an equally-dubious design history with Verizon Wireless. For nearly two years of my life in Los Angeles, I lived in a Verizon-colored world of “Can you hear me now?” Everywhere I looked, I saw the face of Verizon spokesperson Paul Marcarelli as I placed him in direct mail campaigns and billboards throughout the Pacific market. He served as the glue of the campaign
as Verizon requested assets advertising everything from service provider contract buyouts, phone and accessory upgrades to an adorable child phone to have both voice and GPS positioning on a child. With the LA advertising market being very close-knit, I had built a reputation for understanding the Verizon brand and executing facets of their campaign. My relationship reached the point that I was requested by Verizon AEs to lead design legs of the campaign as I was contract designing with two of their advertising agencies—Campbell-Mithun and Rauxa Direct.
- Ensured resources are allocated according to project needs
- Approached situations and individuals with honesty, integrity and humility
- Demonstrated to clients that an understanding of their marketing challenges and was responsive to their strategic needs in proposing creative solutions
- Lead design direction by providing subordinate creatives key assets for each leg of the campaign build (print and digital color breakdowns, templated breakdowns for ratio/sizes, imagery selection and definition of photographic color treatment and adjustments)
