- TOUJEO CREATIVE LEAD HTML5 BANNER ANIMATION, SOCIAL, VIDEO PHARMA
- TOUJEO CREATIVE LEAD HTML5 BANNER ANIMATION, SOCIAL, VIDEO PHARMA
- TOUJEO CREATIVE LEAD HTML5 BANNER ANIMATION, SOCIAL, VIDEO PHARMA
- TOUJEO CREATIVE LEAD HTML5 BANNER ANIMATION, SOCIAL, VIDEO PHARMA
- TOUJEO CREATIVE LEAD HTML5 BANNER ANIMATION, SOCIAL, VIDEO PHARMA
- TOUJEO CREATIVE LEAD HTML5 BANNER ANIMATION, SOCIAL, VIDEO PHARMA
- TOUJEO CREATIVE LEAD HTML5 BANNER ANIMATION, SOCIAL, VIDEO PHARMA
- TOUJEO CREATIVE LEAD HTML5 BANNER ANIMATION, SOCIAL, VIDEO PHARMA
TOUJEO
The BRIEF
Role: Creative Lead: Animation, Senior Art Director
Period: 2021-2022
Platform: HTML5 Banner Animation, Social, Video
Lift: Patient Education
The TEAM
- Travis Hibbis, VP, CD
- Lisa Boosin, ACD
- Anthony Lowe, ACD
- Michelle Johnson, Studio Manager
- Hayden Griffin, Copywriter
- Kerry Goeller, Digital Production Artist
The RUNDOWN
Toujeo is a long-acting modified form of medical insulin injected just under the skin, used in the management of type I and type II diabetes. Benefits generally begin an hour after use.
THE CHARGE
- Proactively raised issues to improve effective team working and collaboration
- Communicated ideas and direction confidently in a clear, concise and articulate manner
- Capable of constructively challenging the status-quo and took risks to challenge internal and external perspectives
- Lead design direction by providing subordinate creatives key assets for each leg of the campaign build (digital color breakdowns, templated breakdowns for motion/ratio/sizes, imagery selection and definition of photographic color treatment and adjustments)
- Animated assets using Adobe Illustrator and Adobe After Effects
The WORK
