• CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA 
  • CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA 
  • CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA 
  • CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA 
  • CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA 
  • CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA 
  • CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA 
  • CABENUVA ACD: DIGITAL PRINT, VIDEO, DIGITAL PHARMA 

CABENUVA

The BRIEF

Role: Creative Lead: Animation, HTML5 and Video, Senior Art Director

Period: 2021-2022

Platform: Print, Digital, Video

Lift: 360 Campaign

The TEAM
  • Travis Hibbis, VP, CD
  • Lisa Boosin, ACD
  • Anthony Lowe, ACD
  • Michelle Johnson, Studio Manager
  • Hayden Griffin, Copywriter
  • Kerry Goeller, Digital Production Artist
The RUNDOWN

Cabenuva is a co-packaged antiretroviral medication for the treatment of HIV/AIDS. It contains cabotegravir and rilpivirine in a package with two separate injection vials. None of this would be accomplished without solid leadership and the skilled work of the studio production team. I have had the pleasure as digital artist of collaborating with those from Havas’ ancillary agencies Arnold and Tonic on numerous digital pharma projects. A promising pharmaceutical to lower the viral load of HIV-positive patients, Cabenuva for ViiV had met enough regulations to begin the final design and development of it’s online presence. Designed for both desktop and mobile-responsive, the site began as a set of Photoshop files with many subsets nested within the site map that I migrated into Sketch for conversion to vector-light and nimble assets within the site and to prompt collaboration. Working files are still under NDA, so I am unable to share the build files live.​

THE CHARGE
  • Managed multiple projects from concept through to completion, working with both in-house resources and third-party vendors
  • Provided leadership and professional development to department staff
  • Ensured brand identity and message consistency across channels
  • Developed and evaluated creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management
  • Cut video spots using AVID Technology, Adobe Premiere and Adobe After Effects
The WORK