• HAVAS PRIDE 2020 SENIOR ART DIRECTOR/CREATIVE LEAD DESIGN, LOGO DEVELOPMENT, ANIMATION, SOCIAL AND VIDEO ENTERTAINMENT 
  • HAVAS PRIDE 2020 SENIOR ART DIRECTOR/CREATIVE LEAD DESIGN, LOGO DEVELOPMENT, ANIMATION, SOCIAL AND VIDEO ENTERTAINMENT 
  • HAVAS PRIDE 2020 SENIOR ART DIRECTOR/CREATIVE LEAD DESIGN, LOGO DEVELOPMENT, ANIMATION, SOCIAL AND VIDEO ENTERTAINMENT 
  • HAVAS PRIDE 2020 SENIOR ART DIRECTOR/CREATIVE LEAD DESIGN, LOGO DEVELOPMENT, ANIMATION, SOCIAL AND VIDEO ENTERTAINMENT 
  • HAVAS PRIDE 2020 SENIOR ART DIRECTOR/CREATIVE LEAD DESIGN, LOGO DEVELOPMENT, ANIMATION, SOCIAL AND VIDEO ENTERTAINMENT 
  • HAVAS PRIDE 2020 SENIOR ART DIRECTOR/CREATIVE LEAD DESIGN, LOGO DEVELOPMENT, ANIMATION, SOCIAL AND VIDEO ENTERTAINMENT 
  • HAVAS PRIDE 2020 SENIOR ART DIRECTOR/CREATIVE LEAD DESIGN, LOGO DEVELOPMENT, ANIMATION, SOCIAL AND VIDEO ENTERTAINMENT 
  • HAVAS PRIDE 2020 SENIOR ART DIRECTOR/CREATIVE LEAD DESIGN, LOGO DEVELOPMENT, ANIMATION, SOCIAL AND VIDEO ENTERTAINMENT 

HAVAS PRIDE 2020

The BRIEF

Role: Senior Art Director/Creative Lead: Animation,  Animation, Logo Mark, Animation and Video

Period: 2020

Platform: Social, Digital, Video

Lift: Corporate DEI/PRIDE Initiative during COVID

The TEAM
  • Travis Hibbis, VP, CD
  • Lisa Boosin, ACD
  • Anthony Lowe, ACD
  • Michelle Johnson, Studio Manager
  • Hayden Griffin, Copywriter
  • Kerry Goeller, Digital Production Artist
  • Shirley Katz, Executive Director, Head of Resource Management
  • Aileen Boyce, VP, Associate Creative Director
  • Rob Conger, Presentation Designer
The RUNDOWN

When you are exceedingly proud of the work that you and your team created, it is equally-easy to be proud to host, design and organize the Havas Pride 2020 initiative. With the restrictions and climate of COVID-19, everyone was forced into quarantine who was not an essential worker, postponing life, work and gathering as we know it. One of the largest and greatly-anticipated events of the year, PRIDE NYC, was cancelled for the year by the city health agencies, forcing all to find ways to improvise and celebrate diversity and accomplishment in the LGBTQIA+ community.

As part of the HXC 2020 Pride Committee, I created and lead the overall design direction below that was utilized from Instagram filters to being used as a template from which other committee members developed the assets that they required.