NEW YORK RANGERS

The New York Rangers are a professional ice hockey team based in New York City. The Rangers compete in the National Hockey League as a member of the Metropolitan Division in the Eastern Conference.

As Art Director for Madison Square Garden, I created and lead team advertising across all touchpoints, with an emphasis on television, digital media and branded content with a focus on the print and digital media and playoff guides as my speciality. I never would have thought that I would become a hockey fan. Working with Dino Ticinelli, Tarek Awad and Michelle Cruz, I quickly became one without resistance. I took the enthusiasm that I grew for hockey and put it wholeheartedly (and sometimes from actual sun-up to sundown during playoffs) into creating print assets for The New York Rangers. A collective of team players, history, statistics and other essential team knowledge materials were provided in multiple formats throughout. As a world leader in live sports and entertainment, The Madison Square Garden Company (MSG) sets a global standard for excellence in live experiences and forges deep and enduring connections with diverse and passionate audiences that span generations. Curating and documenting the dynamic history of such a magnanimous NHL club was accomplished by my efforts with the NY Ranger Public Affairs Department. Producing a 450-500 page essential media and playoff guides as well as other accompanying collateral took careful collection and consideration of the overall flow and pagination of this seasonal undertaking. Beyond this, it was critical to be constantly aware of all trades, stats and media chatter concerning the club and it’s fans—events like playoffs and trades could change not only the landscape of the club, but the overall content being provided by the public relations department.