“Refresh, rebrand, remind.” These are the three core tenets handed down from strategy at Havas based on two months of collaboration between NewYork-Presbyterian and everyone from account to PMs in my sphere. When finally tapped for my up ramp, the build of the campaign was primarily print and already meted out by another print design team, with Presby giving full enthusiastic sign-off as it was the print leg of their brand refresh. Full environmental wraps, billboards, 3-D laser letter cuts—the full print spectrum backed by a massive budget. I was excited for this as the direction, because I knew that Presby and the team were partially missing a lynchpin in a campaign—OOH digital. Digital wherever digital can live, from lobby screens to, app design, and of course Link NYC street side kiosks. I had already known that Presby was using only looped PowerPoint documents for years as their only digital interaction and they thought that they were getting more of the same—not with me helming Adobe Acrobat and Premiere and this slight oversight being my playground. Left, see the set of animations that I created as a branded style from digital to video, with free-reign to animate within the bounds of the campaign look-and-feel.