BNY MELLON
Role
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ACD: Digital
Period
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2020-2022
Platform
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HTML5 Banner Animation, Social
Lift
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Corporate Promotional Campaign, Finance
The Rundown
The simplest ask: to create a rasher of banner ads. The complication: To conscientiously incorporate BNY-mandated DEI initiatives based upon social equity initiatives.
Across all of the digital assets, round one simply depicting diversity ethnically, and my pressing for not only ethnic, but gender and orientation representation as well as ethnically, the client was not only pleased to see my execution across the static banners in the initial batch, but I had been expanding beyond the brief behind the scenes.
By the next enthusiastic media buy from BNY, I had not only pulled their design standard documentation, but I was animating in Adobe Animate behind the scenes. Animating in a manner that was pixel-identical to their internal regulations and matched their online, social and environmental brand. Emphasis was put on the animation for brand recognition as primary, then the gentle fade into the diversity shot.
The Charge
- Managed the workload for assigned book of business to maximize the productivity and quality of work from the creative staff
- Built relationships quickly with others and engaged personally with peers and clients
- Collaborated with stakeholders and embraced an inclusive-based environment
- Implemented traditional and interactive design, including web, mobile, UX, animation, social and rich media experiences
Static and Animated HTML5 Banners, Option 1
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This project description is currently being copy-written, please check back soon for project details.
Static and Animated HTML5 Banners, Option 2
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This project description is currently being copy-written, please check back soon for project details.
