“The New York Red Bulls are an American professional soccer team based in Harrison, New Jersey. The team competes as a member of the Eastern Conference in Major League Soccer.”
Company Size: 11-50Market: Entertainment and Sports Demographic: Entertainment, ages 18+ Region: New York City, National and Europe
JOE STETSON: MARKETING, MULTIMEDIA AND COMMUNICATIONS HEAD, THE NEW YOR RED BULLS
JASON BAUM: SENIOR DIRECTOR OF COMMUNICATIONS, THE NEW YORK RED BULLS
GORDON STEVENSON: COMMUNICATIONS MANAGER, THE NEW YORK RED BULLS
MICHELLE CRUZ: ART DIRECTOR, THE NEW YORK RED BULLS
THE NEW YORK RED BULLS: 2016 Media Guide, Print and Digital
Role: Art Director responsible for the entire development of the 2016 media guide in excess of 300+ pages. Objective: Statistical guide of each game (to-date and historic) as played by the New York Red Bulls. Results: Increased the international fan base. Used by international reporters and Major League Soccer. Dimensions: 5.5 x 8.5” Software: Adobe CSS — InDesign, Photoshop, Illustrator Layout and typography.