Air France

Air-France-Logo

Air France

ART DIRECTOR:
+ DIGITAL
+ ENTERTAINMENT
2019

As assistant art director for the 2016-2017 Seasons, I had the pleasure of working with MICHELLE CRUZ again after our initial collaborations at Madison Square Garden. In her position at NYRB, she pulled me in as art director to undertake the creation of a 350+ print and digital media guide. Using every trick in the Adobe CSS book from InDesign pagination to Illustrator player bio artwork, I developed an overarching look and feel, initially creating befitting style guide for the media guide.

This photo, not that photo, is there a reshoot of that player, this typeface and not that one and here is exactly why based on this asset—the daily design decisions and briefs that I had the autonomous pleasure of having with everyone involved from design, social media and public relations. With great direction, I was able to create an accurate and engaging media guide for news outlets and other users.

THE BRIEF


This project description currently being copy-written, please check back soon for project details. Project specs are listed to the right.

Objective: Pharma website to promote brand and medication knowledge.
Market: Pharma website to promote brand and medication knowledge.
Results: Educated and informed HIV patients on their insurance coverage and medication options as well as overall wellness enhancement.
Dimensions: Responsive–1440 desktop breakpoint, tablet, mobile
Software: Sketch, CSS, SVG Coding, Adobe XD, Adobe CS— Illustrator, Photoshop