Verizon Wireless

SENIOR DESIGNER: PRINT  + LIFESTYLE + 2010

The Brief: At one point in this site, I took a moment to apologize for being responsible for most-likely being the person who designed direct mail from DirecTV that probably wound up in your mailbox. I have to apologize yet again because I have an equally-dubious design history with Verizon Wireless.

For nearly two years of my life in Los Angeles, I lived in a Verizon-colored world of “Can you hear me now?” Everywhere I looked, I saw the face of Verizon spokesperson Paul Marcarelli as I placed him in direct mail campaigns and billboards throughout the Pacific market. He served as the glue of the campaign as Verizon requested assets advertising everything from service provider contract buyouts, phone and accessory upgrades to an adorable child phone to have both voice and GPS positioning on a child.

With the LA advertising market being very close-knit, I had built a reputation for understanding the Verizon brand and executing facets of their campaign. My relationship reached the point that I was requested by Verizon AEs to lead design legs of the campaign as I was contract designing with two of their advertising agencies—Campbell-Mithun and Rauxa Direct.

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The Migo (LG VX1000) was a small, specialized CDMA phone designed for kids primarily meant to be used for emergencies or in a very limited capacity so that kids can call guardians at home or work. It also had vibration and polyphonic ringtones, as well as speakerphone and GPS. The phone could call five pre-programmable numbers with one of which set to directly dial 911.

One of the efforts to introduce this device to Verizon account holders was to design a double-sided bill stuffer to run over the course of a two-month campaign. The best way to not only have the direct mail piece dismissed was to utilize a photo of the phone at actual size as well as ensuring that the phone was the first thing seen in the billing extras based on how it was try-folded.

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The Motorola RAZR V3m was equipped with Verizon Wireless’ V CAST multimedia service and Verizon’s Music on Demand. The surprisingly slim Motorola RAZR V3c balanced its productivity tools with a 1.3 megapixel digital camera, video record and playback and speech recognition capability. The RAZR V3m’s design took the standard clamshell form factor to the next level with an impressive, fully-anodized aluminum construction.

With the popularity and overall clamor for this device, that demand was positioned as the axis of a customer merit upgrade program through Verizon Wireless. For customers who had been loyal, responsible and long-term customers who had a consecutive history of full service payment, there was a priority placed on providing them with access to this device that was in limited supply at the time.

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The feature-packed LG V VX-9800 sported a dual-face clamshell design that opened to reveal a QWERTY keyboard and large QVGA+ display. Key features included Bluetooth, EV-DO high-speed data, streaming video, a 1.3 megapixel camera with QVGA video capture, miniSD memory card slot, MP3 player, stereo speakers, business-card scanner, and speaker-independent voice control.

A multimedia mobile powerhouse for its time, this Verizon device was the envy of consumers within a newly-burgeoning and competitive mobile market. We were tasked with creating a blitz of direct mail targeting specific national regions to offer this device and anchor a position as a cutting-edge leader in the then-new mobile entertainment sector.

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The Migo (LG VX1000) was a small, specialized CDMA phone designed for kids primarily meant to be used for emergencies or in a very limited capacity so that kids can call guardians at home or work. It also had vibration and polyphonic ringtones, as well as speakerphone and GPS. The phone could call five pre-programmable numbers with one of which set to directly dial 911.

One of the efforts to introduce this device to Verizon account holders was to design a double-sided bill stuffer to run over the course of a two-month campaign. The best way to not only have the direct mail piece dismissed was to utilize a photo of the phone at actual size as well as ensuring that the phone was the first thing seen in the billing extras based on how it was try-folded.

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