Havas+Viiv

HAVAS MEDIA GROUP

ART DIRECTOR:
+ DIGITAL
+ ENTERTAINMENT
2019

ViiV Healthcare is a pharmaceutical company specializing in the development of therapies for HIV infection that was created as a joint venture by Pfizer and GlaxoSmithKline in November 2009 with both companies transferring their HIV assets to the new company. In 2012 Shionogi joined the company.

THE BRIEF


The campaign for Prolia was a two-tier project—to create static assets using a series of three models to drive traffic to the Prolia.com website. The web banners needed to be created to feature the bone density model artwork in both horizontal and vertical sizes.

Objective: Pharma website to promote brand and medication knowledge.
Results: Educated and informed HIV patients on their insurance coverage and medication options as well as overall wellness enhancement.
Dimensions: Responsive–1440 desktop breakpoint, tablet, mobile
Software: Sketch, CSS, SVG Coding, Adobe XD, Adobe CS— Illustrator, Photoshop

At HAVAS MEDIA we invest in media that matters because we believe more meaningful media can help build more meaningful brands.”

None of this would be accomplished without solid leadership and the skilled work of the studio production team. I have had the pleasure as digital artist of collaborating with those from Havas’ ancillary agencies Arnold and Tonic, namely with CD CORA FLASTER, AD ANDY MATHURIN, PM KIERAN FANE-HERVEY and JD PRICILLA MCGANN on numerous digital pharma projects.

he studio team is comprised of coworkers who inspire and motivate are team players. They want to give their total effort to complete a task and bringing everyone’s skills, talents, knowledge and efforts together to get the goal completed more quickly and often produce a better product. This leads to accurate, efficient success in producing for only a few of the brands listed below.