Havas+Cabenuva

HAVAS MEDIA GROUP

ART DIRECTOR:
+ DIGITAL
+ ENTERTAINMENT
2019

Cabenuva is a co-packaged antiretroviral medication for the treatment of HIV/AIDS. It contains cabotegravir and rilpivirine in a package with two separate injection vials.

THE BRIEF


The Brief: The campaign for Prolia was a two-tier project—to create static assets using a series of three models to drive traffic to the Prolia.com website. The web banners needed to be created to feature the bone density model artwork in both horizontal and vertical sizes.

Objective: Pharma website to promote brand and medication knowledge.
Results: Educated and informed HIV patients on their insurance coverage and medication options as well as overall wellness enhancement.
Dimensions: Responsive–1440 desktop breakpoint, tablet, mobile
Software: Sketch, CSS, SVG Coding, Adobe XD, Adobe CS— Illustrator, Photoshop