Havas+Enbrel

HAVAS MEDIA GROUP

ART DIRECTOR:
+ DIGITAL
+ ENTERTAINMENT
2019

Enbrel is a biologic medical product that is used to treat autoimmune diseases by interfering with tumor necrosis factor, a soluble inflammatory cytokine, by acting as a TNF inhibitor.

THE BRIEF


The Brief: The campaign for Prolia was a two-tier project—to create static assets using a series of three models to drive traffic to the Prolia.com website. The web banners needed to be created to feature the bone density model artwork in both horizontal and vertical sizes.

Objective: Pharma website to promote brand and medication knowledge.
Results: Educated and informed HIV patients on their insurance coverage and medication options as well as overall wellness enhancement.
Dimensions: Responsive–1440 desktop breakpoint, tablet, mobile
Software: Sketch, CSS, SVG Coding, Adobe XD, Adobe CS— Illustrator, Photoshop