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HAVAS MEDIA GROUP
ART DIRECTOR+DIGITAL/VIDEO+ENTERTAINMENT+2019
At HAVAS MEDIA we invest in media that matters because we believe more meaningful media can help build more meaningful brands.”
None of this would be accomplished without solid leadership and the skilled work of the studio production team. I have had the pleasure as digital artist of collaborating with those from Havas’ ancillary agencies Arnold and Tonic, namely with CD CORA FLASTER, AD ANDY MATHURIN, PM KIERAN FANE-HERVEY and JD PRICILLA MCGANN on numerous digital pharma projects.
he studio team is comprised of coworkers who inspire and motivate are team players. They want to give their total effort to complete a task and bringing everyone’s skills, talents, knowledge and efforts together to get the goal completed more quickly and often produce a better product. This leads to accurate, efficient success in producing for only a few of the brands listed below.
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| Prolia | Evenity | Vascepa | Delstrigo | Enbrel | Cabenuva | Viiv |
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The Brief: The campaign for Prolia was a two-tier project—to create static assets using a series of three models to drive traffic to the Prolia.com website. The web banners needed to be created to feature the bone density model artwork in both horizontal and vertical sizes.
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The Brief: The campaign for Prolia was a two-tier project—to create static assets using a series of three models to drive traffic to the Prolia.com website. The web banners needed to be created to feature the bone density model artwork in both horizontal and vertical sizes.
Through pushing back on the process for client-based design updates, I managed to convert the original and older Photoshop documents to the now-industry-standard Sketch App, allowing for better file navigation, consistency and overall effective workflow.
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[/vc_tta_section][vc_tta_section title=”Evenity” tab_id=”1625971005470-2ab075df-9ad4″][vc_column_text css_animation=”fadeInLeft” css=”.vc_custom_1625676538253{margin-left: -2% !important;padding-bottom: 42px !important;}”]The Brief: The campaign for Prolia was a two-tier project—to create static assets using a series of three models to drive traffic to the Prolia.com website. The web banners needed to be created to feature the bone density model artwork in both horizontal and vertical sizes.
Through pushing back on the process for client-based design updates, I managed to convert the original and older Photoshop documents to the now-industry-standard Sketch App, allowing for better file navigation, consistency and overall effective workflow.
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[/vc_tta_section][vc_tta_section title=”Vascepa” tab_id=”1625550125558-eb9af7ed-2eff”][vc_column_text css_animation=”fadeInLeft” css=”.vc_custom_1625550207599{border-bottom-width: 4% !important;padding-top: 4% !important;}”]The Brief: As far as possible to plan the future of a sports season, I found myself using whatever extra RAM I had left in my creative brain to conceptualize perimeter LEDs for upcoming matches. Based solely on the activations and platforms of prior seasons, I found the means to update and innovate platforms that had brand recognition—be it with logo and lockup explorations or completely new animated sequences. In attempt to meet the goals of my position, I discovered that the LED perimeter boards
that were made in all seasons prior were not done to industry-standard. They were created for digital screen using Adobe Animate and not the de rigueur best-practice of creating boards in Adobe Illustrator and Photoshop, then animating them in Adobe After Effects. After contacting LED vendors at all stadiums and their primary providers, I pushed towards complete development and deployment of smooth, 26-frame digital perimeter boards across the MLS arenas. Below are a few platform examples.
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[/vc_tta_section][vc_tta_section title=”Delstrigo” tab_id=”1625289712514-80baff11-2fd9″][vc_column_text css_animation=”fadeInLeft”]The Brief: SB Nation is a sports blogging network owned by Vox Media. It is also the largest independent sports media brand, consisting of SBNation.com, MMAFighting.com and over 300 fan-centric teams. These business teams include Vox Media divisions responsible for selling advertising and editorial sponsorships.
A paid media sponsorship request was secured to promote the opening of the 2018 MLS season, with the target being to drive fans to the MLSSoccer.com website via a mobile screen takeover and drop-down ads. Both sizes included the sizzle reel of the 2017 season with the messaging of “MLS is Back.”
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The Brief: Hartsfield-Jackson Atlanta International Airport is the busiest and most efficient airport in the world and is a global gateway, offering nonstop service to more than 150 domestic and 70 international destinations. ATL also holds the distinction of being the first airport in the world to serve more than 100 million passengers in a single year. Its art program integrates permanent and rotating exhibits and musical performances into the fabric of the guest experience. Hartsfield-Jackson is a beacon of economic strength and customer service in Georgia – and beyond.
With the MLS All-Star international friendly match set to take over Atlanta proper, I was tasked with the digital side of the OOH takeover of the city. The first point of entry for many was this flagship of American airports that not only was dressed along with the stadium, but every screen had a digital takeover of various screens within every terminal. Almost wonderfully overwhelming, fans flying in from the U.S. and abroad was automatically engaged with kinetic video to pump them for the match and drive local sales awareness.
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[/vc_tta_section][vc_tta_section title=”Cabenuva” tab_id=”1625632003831-7fb439c3-b7a6″][vc_column_text css_animation=”fadeInLeft” css=”.vc_custom_1625631596899{margin-left: -2% !important;}”]The Brief: Hartsfield-Jackson Atlanta International Airport is the busiest and most efficient airport in the world and is a global gateway, offering nonstop service to more than 150 domestic and 70 international destinations. ATL also holds the distinction of being the first airport in the world to serve more than 100 million passengers in a single year. Its art program integrates permanent and rotating exhibits and musical performances into the fabric of the guest experience. Hartsfield-Jackson is a beacon of economic strength and customer service in Georgia – and beyond.
With the MLS All-Star international friendly match set to take over Atlanta proper, I was tasked with the digital side of the OOH takeover of the city. The first point of entry for many was this flagship of American airports that not only was dressed along with the stadium, but every screen had a digital takeover of various screens within every terminal. Almost wonderfully overwhelming, fans flying in from the U.S. and abroad was automatically engaged with kinetic video to pump them for the match and drive local sales awareness.
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[/vc_tta_section][vc_tta_section title=”Viiv” tab_id=”1625676971006-9865f5b9-fbf1″][vc_column_text css_animation=”fadeInLeft” css=”.vc_custom_1625676538253{margin-left: -2% !important;padding-bottom: 42px !important;}”]The Brief: The campaign for Prolia was a two-tier project—to create static assets using a series of three models to drive traffic to the Prolia.com website. The web banners needed to be created to feature the bone density model artwork in both horizontal and vertical sizes.
Through pushing back on the process for client-based design updates, I managed to convert the original and older Photoshop documents to the now-industry-standard Sketch App, allowing for better file navigation, consistency and overall effective workflow.
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