The New York Rangers

RANGERS_LOGO_20

NEW YORK RANGERS

ART DIRECTOR:
+ DIGITAL
+ ENTERTAINMENT
2019

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THE BRIEF


I never would have thought that I would become a hockey fan. Working with Dino Ticinelli, Tarek Awad and Michelle Cruz, I quickly became one without resistance. I took the enthusiasm that I grew for hockey and put it wholeheartedly (and sometimes from actual sun-up to sundown during playoffs) into creating print assets for The New York Rangers. A collective of team players, history, statistics and other essential team knowledge materials were provided in multiple formats throughout.
As a world leader in live sports and entertainment, The Madison Square Garden Company (MSG) sets a global standard for excellence in live experiences and forges deep and enduring connections with diverse and passionate audiences that span generations.
The New York Rangers are a professional ice hockey team based in New York City. They compete in the National Hockey League (NHL) as a member of the Metropolitan Division of the Eastern Conference. The team plays its home games at Madison Square Garden in the borough of Manhattan, an arena they share with the New York Knicks of the National Basketball Association (NBA).

the season by the public relations department with the mission of creating a 500-plus page media guide. Working with the public relations team, the creative team and sharp interns, I managed to create media and playoff guides in a hierarchy that was comprehensive but fun. The end result was a source of information for everyone from the announcers to television news anchors to have a virtual encyclopedia of The New York Rangers.
Curating and documenting the dynamic history of such a magnanimous NHL club was accomplished by my efforts with the NY Ranger Public Affairs Department. Producing a 450-500 page essential media and playoff guides as well as other accompanying collateral took careful collection and consideration of the overall flow and pagination of this seasonal undertaking.
Beyond this, it was critical to be constantly aware of all trades, stats and media chatter concerning the club and it’s fans—events like playoffs and trades could change not only the landscape of the club, but the overall content being provided by the public relations department.

ENVIRONMENTAL DESIGN


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THE BRIEF


I never would have thought that I would become a hockey fan. Working with Dino Ticinelli, Tarek Awad and Michelle Cruz, I quickly became one without resistance. I took the enthusiasm that I grew for hockey and put it wholeheartedly (and sometimes from actual sun-up to sundown during playoffs) into creating print assets for The New York Rangers. A collective of team players, history, statistics and other essential team knowledge materials were provided in multiple formats throughout.
As a world leader in live sports and entertainment, The Madison Square Garden Company (MSG) sets a global standard for excellence in live experiences and forges deep and enduring connections with diverse and passionate audiences that span generations.
The New York Rangers are a professional ice hockey team based in New York City. They compete in the National Hockey League (NHL) as a member of the Metropolitan Division of the Eastern Conference. The team plays its home games at Madison Square Garden in the borough of Manhattan, an arena they share with the New York Knicks of the National Basketball Association (NBA).

the season by the public relations department with the mission of creating a 500-plus page media guide. Working with the public relations team, the creative team and sharp interns, I managed to create media and playoff guides in a hierarchy that was comprehensive but fun. The end result was a source of information for everyone from the announcers to television news anchors to have a virtual encyclopedia of The New York Rangers.
Curating and documenting the dynamic history of such a magnanimous NHL club was accomplished by my efforts with the NY Ranger Public Affairs Department. Producing a 450-500 page essential media and playoff guides as well as other accompanying collateral took careful collection and consideration of the overall flow and pagination of this seasonal undertaking.
Beyond this, it was critical to be constantly aware of all trades, stats and media chatter concerning the club and it’s fans—events like playoffs and trades could change not only the landscape of the club, but the overall content being provided by the public relations department.

  • My Future
  • Billie Eilish
  • https://secureservercdn.net/198.71.233.159/08a.596.myftpupload.com/wp-content/uploads/2021/12/Billie-Eilish-My-Future.mp3
  • Cheap Smell
  • Kovacs
  • https://secureservercdn.net/198.71.233.159/08a.596.myftpupload.com/wp-content/uploads/2021/12/Kovacs-Cheap-Smell.mp3
  • This is My Life (Cagedbaby Remix)
  • Dame Shirley Bassey
  • https://secureservercdn.net/198.71.233.159/08a.596.myftpupload.com/wp-content/uploads/2021/12/This-Is-My-Life-Shirley-Bassey-Cagedbaby-Remix.mp3
  • Feeling Good
  • Avicii & Audra Mae
  • https://secureservercdn.net/198.71.233.159/08a.596.myftpupload.com/wp-content/uploads/2021/12/Avicii-Audra-Mae-Feeling-Good.mp3
  • Overpowered
  • Roisin Murphy
  • https://secureservercdn.net/198.71.233.159/08a.596.myftpupload.com/wp-content/uploads/2021/12/Roisin-Murphy-Overpowered.mp3
  • Huntress
  • Pep Squad
  • https://secureservercdn.net/198.71.233.159/08a.596.myftpupload.com/wp-content/uploads/2021/12/Pep-Squad-Huntress.mp3
  • Dumpfe Träume
  • Xenia Beliayeva
  • https://secureservercdn.net/198.71.233.159/08a.596.myftpupload.com/wp-content/uploads/2021/12/Xenia-Beliayeva-Dumpfe-Träume.mp3