The New York Red Bulls


The Brief: As assistant art director for the 2016-2017 Seasons, I had the pleasure of working with MICHELLE CRUZ again after our initial collaborations at Madison Square Garden. In her position at NYRB, she pulled me in as art director to undertake the creation of a 350+ print and digital media guide. Using every trick in the Adobe CSS book from InDesign pagination to Illustrator player bio artwork, I developed an overarching look and feel, initially creating befitting style guide for the media guide.

This photo, not that photo, is there a reshoot of that player, this typeface and not that one and here is exactly why based on this asset—the daily design decisions and briefs that I had the autonomous pleasure of having with everyone involved from design, social media and public relations. With great direction, I was able to create an accurate and engaging media guide for news outlets and other users.

  • Developed concepts around brand touchpoints
    (e.g. campaigns, big events)
  • Creative lead on big events bringing to life entire platform, including primary campaign marks, color schemes and secondary elements, to usage guidelines and applications
  • Designed and animated a high-volume of weekly of digital assets (e.g. tune-in banners, brand intros, swipes, etc.) with After Effects and Adobe Animate using my strong knowledge of Animate CC (ex-Flash) and working with the timeline to create animations and/or strong knowledge of Google DFP to produce HTML5 web banners
  • Attended client calls and meetings as required
  • Prepared final files for production
  • Helped to identify best resources for creative production, e.g., online content, photography, talent, etc.
  • Reviewed proofs and seeing projects through final production

Market: TBA
Objective: TBA
Result: TBA
Dimensions: TBA
Software: TBA

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