HAVAS NYC PRIDE 2020
“WERK FROM HOME”
With the restrictions and climate of COVID-19, everyone was forced into quarantine who was not an essential worker, postponing life, work and gathering as we know it. One of the largest and greatly-anticipated events of the year, PRIDE NYC, was cancelled for the year by the city health agencies, forcing all to find ways to improvise and celebrate diversity and accomplishment in the LGBTQIA+ community.
We were already working-from-home, and it was time to “Werk from Home!” As part of the HXC 2020 Pride Committee, I contributed the overall design direction below that was utilized from Instagram filters to being used as a template from which other committee members developed the assets that they required.