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A+E Networks
02
Senior Designer:
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key art
Senior Designer: Print Collateral, Brochures
Jaguar XKR-S Coupe
DIRECTION/OBJECTIVE:
Create key art for “PROJECT BLUE BOOK:”
• Create a poster that I think should be on Times Square.
• The conceptual route — do not use any talent photos and make a strong piece.
• No photography from the show.
INSPIRATION AND REASONING
I was essentially asked by Moshe to create a period piece based on the series of historical events that lead to the definition of UFO phenomenon by the U.S. Government through a program
named “Project Blue Book.”
Being a exploration-before-design designer, I spent an enjoyable time watching the series and taking notes, downloading images and information to my workstation.
Another part of my exploration was to reference a look/feel and execution of key art from other films and shows. This series has a dichotomy of being a historical science fact/fiction and I began to look for how this was handled in similar fashion.
I defined the visual tone of the exploration under the following possibilities:
• Hero/character centered
• Iconic
• Tension and scene
Using this methodology, I was able to boil down initial concepts (4) to one cogent visual seen key top right, landing on scene and tension.
EXECUTION AND ASSETS
With the direction decided, my efforts turnedtowards gathering assets to create a visual story using the “who, what, where, when and why?” manner of telling it:
• Who: Civilians and military
• What/Why: unidentifiable orbs moving rapidly
• When: July 1952
• Where: Washington, D.C.
With over 300 sourced images, I began to tell the story of a captive city with the tension being shown by the pilots who were as close as allowable to the craft. Some steps included:
• Researching the typeface and recreating the logo using Adobe TypeKit resources
• Building a composite of vector and raster
imagery using Adobe Illustrator and Adobe Photoshop, I wanted to emphasize
the birds-eye perspective and sense of
potential peril that only the pilots had
during their attempts to establish first contact with these craft.
Market: OOH
Objective: Conceptualize, design and code/program multiple captivating animated weekly assess for upwards of 40+ banner ad versions per week
Result: Weekly tune-in web banners raising the MLS online presence and briefing soccer fans of dates and times of events.
