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New York Red Bulls

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New York Red Bulls

RUN WITH US

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Art Director:

[/vc_column_text][/vc_column][vc_column width=”1/5″][vc_column_text]As assistant art director for the 2016-2017 Seasons, I had the pleasure of working with MICHELLE CRUZ again after our initial collaborations at Madison Square Garden. In her position at NYRB, she pulled me in as art director to undertake the creation of a 350+ print and digital media guide. Using every trick in the Adobe CSS book from InDesign pagination to Illustrator player bio artwork, I developed an overarching look and feel, initially creating befitting style guide for the media guide.[/vc_column_text][/vc_column][vc_column width=”1/5″][vc_column_text]This photo, not that photo, is there a reshoot of that player, this typeface and not that one and here is exactly why based on this asset—the daily design decisions and briefs that I had the autonomous pleasure of having with everyone involved from design, social media and public relations. With great direction, I was able to create an accurate and engaging media guide for news outlets and other users.[/vc_column_text][/vc_column][vc_column width=”1/5″][vc_progress_bar values=”%5B%7B%22label%22%3A%22Adobe%20InDesign%22%2C%22value%22%3A%2295%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23ff408c%22%7D%2C%7B%22label%22%3A%22Adobe%20Illustrator%22%2C%22value%22%3A%2285%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23ff7c00%22%7D%2C%7B%22label%22%3A%22Adobe%20Photoshop%22%2C%22value%22%3A%2275%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%2300c8ff%22%7D%5D” bgcolor=”custom” css_animation=”fadeInLeft” units=”%” custombgcolor=”rgba(12,12,12,0.01)” customtxtcolor=”#ffffff”][/vc_column][/vc_row][vc_row gap=”30″ content_placement=”top” cth_layout=”monolit_page_sec” el_id=”sec1″][vc_column video_bg=”yes” video_bg_url=”https://www.youtube.com/watch?v=4Kxw7aU7nJ8″ width=”1/3″ offset=”vc_col-md-4″ css=”.vc_custom_1592697521870{padding-right: 14px !important;}”][monolit_portfolios_parallax order_by=”ID” show_date=”no” show_cat=”no” show_view_project=”no” view_all_link=”” parallax_value=”50″ ids=”22671″][/vc_column][vc_column width=”2/3″ offset=”vc_col-md-8″][vc_column_text css_animation=”fadeInUp” css=”.vc_custom_1593429561151{margin-right: 77px !important;}”]

Art Director: Print and Digital Editions

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New York Red Bulls Media Guide

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