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DirecTV

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DirecTV

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Art Director:
Print and Presentation

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/5″][vc_column_text]I would like to take a chance to apologize if you received direct mail from DirecTV between 2010-2012—because I was one of a few responsible for designing a strategically-aggressive win-back campaign. Having worked in direct mail for agencies like Rauxa Direct and Campbell-Mithun during my years in Los Angeles, there was a period where these agencies ran low on projects during the quieter summer period. Unexpectedly, I began to get emails from both agencies asking if I could take work remotely as their client, DirecTV had an overflow of work based on a new campaign to recover previous clientele during the period of satellite television wars between Dish TV[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/5″][vc_column_text]and DirecTV. I was not only cleared to take the overflow as the jobs were not large enough for the agencies, but referred because of my prior work for them. Within a year, I was requested outside of the Pacific DirecTV market by the Chicago and New York markets implementing their versions of the campaign. Each region had a slightly-different design aesthetic for their direct mail campaign, but there was the consistent messaging across all media. Shortly thereafter, I was asked to work within the DirecTV headquarters to fulfill both print and digital asset requests. From direct mail to brochures to billboards, I was partially responsible for your seeing DirecTV marketing almost everywhere you looked.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/5″][vc_progress_bar values=”%5B%7B%22label%22%3A%22Adobe%20InDesign%3A%20%22%2C%22value%22%3A%2290%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23ff408c%22%7D%2C%7B%22label%22%3A%22Adobe%20Illustrator%3A%20%22%2C%22value%22%3A%2275%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23ff7c00%22%7D%2C%7B%22label%22%3A%22Adobe%20Photoshop%3A%20%22%2C%22value%22%3A%2265%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%2300c8ff%22%7D%5D” bgcolor=”custom” css_animation=”fadeInLeft” units=”%” custombgcolor=”rgba(12,12,12,0.01)” customtxtcolor=”#ffffff”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row gap=”30″ content_placement=”top” cth_layout=”monolit_page_sec” el_id=”sec1″][vc_column video_bg=”yes” video_bg_url=”https://www.youtube.com/watch?v=W4DlMggBPvc” width=”1/3″ offset=”vc_col-md-4″ css=”.vc_custom_1592713604656{padding-right: 14px !important;}”][monolit_portfolios_parallax order_by=”ID” show_date=”no” show_cat=”no” show_view_project=”no” view_all_link=”” parallax_value=”50″ ids=”22662″][/vc_column][vc_column width=”2/3″ offset=”vc_col-md-8″][vc_column_text css_animation=”fadeInUp” css=”.vc_custom_1593428141107{margin-right: 77px !important;}”]

Art Director: Print

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Programming Winback DM

[/vc_column_text][vc_empty_space height=”22px”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Art director tasked with print collateral intended to promote brand and product for customer win-back. Multiple promotional design in and out-of-house for DirecTV, Los Angeles.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

Objective: Regaining prior subscribers 
Region: 
Pacific & Central

Size: 11×11″ U.S.

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Art Director: Print

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Dealer One-Sheets

[/vc_column_text][vc_empty_space height=”22px”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Print collateral intended to allow authorized local installation shops to offer national specials.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

Objective: Hardware sales tool
Region: 
Pacific & Central

Size: 8.25×11″ U.S.

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Art Director: Print

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NFL Direct Mail Winback

[/vc_column_text][vc_empty_space height=”22px”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Print collateral intended to promote NFL Sunday Ticket™  brand and sales. Placement in market raised brand recognition and new subscribers.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

Objective: Regaining prior NFL subscribers
Region: Pacific & Central
Size: 8.5×14″ U.S.

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Art Director: Print

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Times Square, NYC Billboard

[/vc_column_text][vc_empty_space height=”22px”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Art director for concept piece that merged popular movies with the DirecTV Sunday Ticket.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

Objective: Programming Lineup Intro
Region: New York City

Size: Various ClearChannel Sizes

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Art Director: Print

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Programming Brochure

[/vc_column_text][vc_empty_space height=”22px”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Print collateral intended to promote brand and product. Placement in market raised brand recognition and gained new subscribers.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

Objective: In-Store Programming Offer
Region: 
Pacific

Size: 10×8.25″ U.S.

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Art Director: Print

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Best Buy In-Store Sales Brochure

[/vc_column_text][vc_empty_space height=”22px”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Art director tasked with refreshing the in-store customer sales brochure for DirecTV, Los Angeles.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

Objective: In-Store Programming Offer
Region: 
Pacific

Size: 44×10.25″ U.S.

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Art Director: Print

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NFL Sunday Ticket Slip Sheet

[/vc_column_text][vc_empty_space height=”22px”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Informative leave-behind for potential subscribers of DirecTV NFL Sunday Ticket™.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

Objective: New subscriber leave-behind 
Region: 
Pacific & Central

Size: 6×10″ U.S.

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