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Art Director:
Print and Presentation

I would like to take a chance to apologize if you received direct mail from DirecTV between 2010-2012—because I was one of a few responsible for designing a strategically-aggressive win-back campaign. Having worked in direct mail for agencies like Rauxa Direct and Campbell-Mithun during my years in Los Angeles, there was a period where these agencies ran low on projects during the quieter summer period. Unexpectedly, I began to get emails from both agencies asking if I could take work remotely as their client, DirecTV had an overflow of work based on a new campaign to recover previous clientele during the period of satellite television wars between Dish TV

and DirecTV. I was not only cleared to take the overflow as the jobs were not large enough for the agencies, but referred because of my prior work for them. Within a year, I was requested outside of the Pacific DirecTV market by the Chicago and New York markets implementing their versions of the campaign. Each region had a slightly-different design aesthetic for their direct mail campaign, but there was the consistent messaging across all media. Shortly thereafter, I was asked to work within the DirecTV headquarters to fulfill both print and digital asset requests. From direct mail to brochures to billboards, I was partially responsible for your seeing DirecTV marketing almost everywhere you looked.

Adobe InDesign: 90%
Adobe Illustrator: 75%
Adobe Photoshop: 65%

winback dm

Art Director: Print

Programming Winback DM

Art director tasked with print collateral intended to promote brand and product for customer win-back. Multiple promotional design in and out-of-house for DirecTV, Los Angeles.

Objective: Regaining prior subscribers 
Region: 
Pacific & Central

Size: 11×11″ U.S.

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one sheets

Art Director: Print

Dealer One-Sheets

Print collateral intended to allow authorized local installation shops to offer national specials.

Objective: Hardware sales tool
Region: 
Pacific & Central

Size: 8.25×11″ U.S.

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winback dm

Art Director: Print

NFL Direct Mail Winback

Print collateral intended to promote NFL Sunday Ticket™  brand and sales. Placement in market raised brand recognition and new subscribers.

Objective: Regaining prior NFL subscribers
Region: Pacific & Central
Size: 8.5×14″ U.S.

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times square bill

Art Director: Print

Times Square, NYC Billboard

Art director for concept piece that merged popular movies with the DirecTV Sunday Ticket.

Objective: Programming Lineup Intro
Region: New York City

Size: Various ClearChannel Sizes

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gatefold brochure

Art Director: Print

Programming Brochure

Print collateral intended to promote brand and product. Placement in market raised brand recognition and gained new subscribers.

Objective: In-Store Programming Offer
Region: 
Pacific

Size: 10×8.25″ U.S.

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best buy print

Art Director: Print

Best Buy In-Store Sales Brochure

Art director tasked with refreshing the in-store customer sales brochure for DirecTV, Los Angeles.

Objective: In-Store Programming Offer
Region: 
Pacific

Size: 44×10.25″ U.S.

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slip sheets

Art Director: Print

NFL Sunday Ticket Slip Sheet

Informative leave-behind for potential subscribers of DirecTV NFL Sunday Ticket™.

Objective: New subscriber leave-behind 
Region: 
Pacific & Central

Size: 6×10″ U.S.

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