DirecTV

Art Director:
I would like to take a chance to apologize if you received direct mail from DirecTV between 2010-2012—because I was one of a few responsible for designing a strategically-aggressive win-back campaign. Having worked in direct mail for agencies like Rauxa Direct and Campbell-Mithun during my years in Los Angeles, there was a period where these agencies ran low on projects during the quieter summer period. Unexpectedly, I began to get emails from both agencies asking if I could take work remotely as their client, DirecTV had an overflow of work based on a new campaign to recover previous clientele during the period of satellite television wars between Dish TV
and DirecTV. I was not only cleared to take the overflow as the jobs were not large enough for the agencies, but referred because of my prior work for them. Within a year, I was requested outside of the Pacific DirecTV market by the Chicago and New York markets implementing their versions of the campaign. Each region had a slightly-different design aesthetic for their direct mail campaign, but there was the consistent messaging across all media. Shortly thereafter, I was asked to work within the DirecTV headquarters to fulfill both print and digital asset requests. From direct mail to brochures to billboards, I was partially responsible for your seeing DirecTV marketing almost everywhere you looked.
winback dm
Art Director: Print
Programming Winback DM
Art director tasked with print collateral intended to promote brand and product for customer win-back. Multiple promotional design in and out-of-house for DirecTV, Los Angeles.
Objective: Regaining prior subscribers
Region: Pacific & Central
Size: 11×11″ U.S.

one sheets
Art Director: Print
Dealer One-Sheets
Print collateral intended to allow authorized local installation shops to offer national specials.
Objective: Hardware sales tool
Region: Pacific & Central
Size: 8.25×11″ U.S.

winback dm
Art Director: Print
NFL Direct Mail Winback
Print collateral intended to promote NFL Sunday Ticket™ brand and sales. Placement in market raised brand recognition and new subscribers.
Objective: Regaining prior NFL subscribers
Region: Pacific & Central
Size: 8.5×14″ U.S.

times square bill
Art Director: Print
Times Square, NYC Billboard
Art director for concept piece that merged popular movies with the DirecTV Sunday Ticket.
Objective: Programming Lineup Intro
Region: New York City
Size: Various ClearChannel Sizes

gatefold brochure
Art Director: Print
Programming Brochure
Print collateral intended to promote brand and product. Placement in market raised brand recognition and gained new subscribers.
Objective: In-Store Programming Offer
Region: Pacific
Size: 10×8.25″ U.S.


best buy print
Art Director: Print
Best Buy In-Store Sales Brochure
Art director tasked with refreshing the in-store customer sales brochure for DirecTV, Los Angeles.
Objective: In-Store Programming Offer
Region: Pacific
Size: 44×10.25″ U.S.

slip sheets
Art Director: Print
NFL Sunday Ticket Slip Sheet
Informative leave-behind for potential subscribers of DirecTV NFL Sunday Ticket™.
Objective: New subscriber leave-behind
Region: Pacific & Central
Size: 6×10″ U.S.

