The Paley Center

I was already a fan of The Paley Center and was working on a ton of print and digital assets from flyers to web banners promoting a variety of celebrity events. When I was chatting with Senior Creative Director Jack Chen about one of my favorite shows, “Orphan Black” was set to be hosted for a Q&A in a week, it was all that I could do to control my enthusiasm. I remember walking over and asking what I could do to help. Many things were already set in motion, with one of the last items outstanding being a PowerPoint presentation highlighting the event and characters from the show. I volunteered and the creatives no longer had to try to educated themselves on a show and characters that they had never seen—I completely threw myself into it with it almost becoming a video feature. The Paley Center is an archive of all things entertainment-related. With it being a two-night engagement due to popular demand and fans overwhelming the venue, I took it upon myself to append the original presentation with video from the prior night. The result was a fun, engaging reel that had fans of the show taking photos in front of the screens. I knew that I had done something right.

Purpose: An informative reel shown throughout the Paley Center New York during an event hosting the stars of the BBC America series, “Orphan Black.”
Market: New York
Media: Digital
Size: 1920×1080
Result: Fan engagement